These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added.

According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually!