Influencer marketing is no longer something you can ignore or play trial and error with. It is a mainstream branch of digital marketing and is no longer optional, no matter the brand.

The word influencer has been around for a few years now, but many marketers and their brands are unclear on how to tap into this market to reach
demographics that are still out of sight for them. Well, there is a first time for everything, but that doesn’t mean you go into it blind.