USP stands for Unique Selling Proposition (or Point) and every business needs one. It’s easy to spot a USP once you see one in action. It’s the service or product that you offer which no other business is currently offering to their clients.

It’s what your business stands for.

It’s how you’re different.

Your USP is why consumers should do business with you, versus the competition. It’ll also be the reason they keep coming back to your business.