When you think about consistency, what is the first word or the first emotions that come to mind? What do you first feel when you think of someone who is consistent?

If you think of a business that is reliable and trustworthy, what feelings does that evoke? Is this a place of business that you want to visit again and again? Is this somewhere that you feel comfortable spending your money as often? Is it a place that feels actually rewarding and fun to shop at?